School of: Business
Degree Type: Bachelor's Degree | Minor
Format: In-Person
Student Type: Traditional Undergraduate

Program at a Glance

Below-average tuition among private universities in the Pacific Northwest
42
major credits
2.5
minimum high school GPA
99%
of all students receive financial aid

Bachelor of Science in Digital Marketing Degree Overview

Do you have an eye for the future? Are you eager to discover innovative ways to reach audiences? Are you excited to gain insights from data analytics? You may have what it takes to become a digital marketer.

The Bachelor of Science (BS) in Digital Marketing program at Warner Pacific University (WPU) is designed to help you understand all the elements of marketing, how these elements help drive successful companies, and how to employ the latest digital marketing tools. 

Our faculty will help you prepare for current and future marketing challenges in the dynamic, interconnected global business world. To further develop your real-world marketing skills, you’ll have the opportunity to apply what you’ve learned in an internship, where you’ll help digital marketing professionals with their latest projects. 

A minor in digital marketing is also available for students currently completing a bachelor’s degree program in a different discipline at WPU.

What Skills Will You Learn in the Bachelor’s in Digital Marketing Degree Program?

Students who earn a digital marketing bachelor’s degree at WPU learn how to be ethical, confident, and savvy leaders who will use their knowledge to serve their communities while enabling their organizations to successfully manage their brands, messages, and sales efforts. 

Future marketing leaders need to have expertise in the many aspects of the marketing function, as well as an understanding of how to employ marketing tools to effectively and efficiently help their organization achieve its overall goals. The digital marketing bachelor’s degree program enables you to develop your skills in the following areas:

  • Marketing communications and advertising
  • Marketing research and consumer behavior
  • Digital marketing strategy development and management
  • Performance insights using data analytics tools
  • Search engine optimization (SEO)
  • Email and social media marketing
  • Customer relationship management
  • Branding and visual marketing

What Can You Do With a BS in Digital Marketing?

Earning a digital marketing bachelor’s degree can help you prepare for entry- to midlevel roles within sales and marketing departments of organizations in nearly any industry. Graduates of WPU’s BS in Digital Marketing program have gone on to launch their careers in a wide range of professional positions, including digital marketing specialist, SEO specialist, digital content developer, brand manager, digital marketing manager, online reputation management (ORM) manager, and website developer.

Overall employment of advertising, promotions, and marketing managers is projected to grow 6% from 2024 to 2034, according to the U.S. Bureau of Labor Statistics (BLS), faster than the average for all occupations, with an estimated 36,400 job openings expected each year.

Here are the median annual salaries for just a few of the roles you can pursue with a BS in Digital Marketing.

Market Research Analyst

$76,950*

 Advertising Sales Agent

$61,460*
Marketing Specialist

$61,000**

 Social Media Manager

$60,000**
Marketing Manager

$161,030*

 Advertising and Promotions Manager

$126,960*

*May 2024 salary data per the BLS, the latest data available in April 2026

**March 2026 salary data according to Payscale, the latest data available in April 2026

Bachelor’s in Digital Marketing Curriculum

The Bachelor of Science in Digital Marketing curriculum includes 42 major course credits, including an internship and at least three elective credits. The internship component may increase the total number of credits earned. Of the 42 major credits, 21 must be upper-division courses, and 25 must be completed at WPU.

Major Requirements (42 Credits)

  • BUS 195 | Internship Preparation | 2 credits
  • BUS 223 | Introduction to Microsoft Office | 3 credits
  • BUS 261 | Organization Writing and Presentations | 3 credits
  • BUS 290 | Ethics, Social Issues, and Responsibility | 3 credits
  • BUS 394 | Research Methods and Applied Statistics | 3 credits
  • BUS 495 | Internship | 1-6 credits
  • COMM 250 | Introduction to Digital Media | 3 credits
  • COMM 381 | Social Media and Analytics | 3 credits
  • MKTG 242 | Marketing | 3 credits
  • MKTG 300 | Consumer Behavior | 3 credits
  • MKTG 342 | Marketing Management | 3 credits
  • MKTG 350 | Customer Relationship Management | 3 credits
  • MKTG 420 | Advertising and Public Relations | 3 credits
  • MKTG 425 | Integrated Marketing Communication | 3 credits

Elective: Select at least 3 credits from the following:

  • BUS 479 | Selected Topics | 1-3 credits
  • COMM 265 | Fundamentals of Web Design | 3 credits
  • COMM 310 | Writing Across Media | 3 credits
  • PSY 201 | General Psychology | 3 credits
  • PSY/SOC 350 | Social Psychology | 3 credits

 

In order to earn a BS in Digital Marketing at WPU, you need to do the following:

  • Complete all major course requirements and general education core course requirements with grades of at least C- in each course.
  • Complete a total of 120 semester credits, including at least 40 upper-division credits (300-level and 400-level courses).
  • Maintain a cumulative GPA of at least 2.0.

Check out sample four-year traditional and two-year transfer degree plans and the course catalog for more information.

Minor Requirements (19-20 Credits)

For the minor in digital marketing, nine credits must be upper-division courses, and 12 credits must be completed at WPU.

  • BUS 290 | Ethics, Social Issues, and Responsibility | 3 credits
  • COMM 250 | Introduction to Digital Media | 3 credits
  • COMM 381 | Social Media and Analytics | 3 credits
  • MKTG 242 | Introduction to Marketing | 3 credits
  • MKTG 300 | Consumer Behavior | 3 credits
  • MKTG 420 | Advertising and Public Relations | 3 credits
  • BUS 195 | Internship Preparation | 2 credits OR BUS 495 | Internship | 1 credit

A Word From Our Student

Ja’Shawn Young, BS in Business Administration major.
“These professors care about their students so much. The encouragement is beyond measure. The love and the structure — it wasn’t something I’d ever felt before.”— Ja’Shawn Young, WPU undergraduate student

Frequently Asked Questions

What is a bachelor’s in digital marketing degree?

A digital marketing bachelor’s degree program prepares students to support organizations in meeting their goals by applying various marketing tools and techniques, from gathering insights from customers through market research to launching data-driven campaigns that successfully reach target audiences. WPU’s BS in Digital Marketing program provides students with opportunities to apply the skills they learn in real industry settings through projects and an internship with digital marketing professionals.

What are the admissions requirements for the BS in Digital Marketing?

If you’re ready to apply to the Bachelor of Science in Digital Marketing program, please review WPU’s admissions requirements.

For traditional undergraduate students, requirements include:

• A completed application for admission

• Official transcripts from all schools attended 

• A minimum 2.5 high school GPA

For transfer students, requirements include:

• A completed application for admission

• Official transcripts from all schools attended (high school transcripts are not required for students who have earned 12 or more credits since graduation)

• A minimum 2.0 transfer GPA

Applicants who do not meet the minimum academic standards are still encouraged to apply, and may be required to submit additional materials for review by the Admissions Review Committee. Some applicants may be asked to submit writing samples or personal references, or to participate in an admissions interview. 

Applications are accepted throughout the year, with a fall early application deadline of December 1, a priority application deadline of February 1, and a transfer application deadline of March 1. Learn more about our start dates and admissions requirements in our course catalog.

Where can I learn more about tuition and financial aid?

WPU strives to provide students with a valuable education at an affordable cost, with tuition rates that are more than 40% lower than the average private university tuition in the Pacific Northwest. Additionally, most WPU students receive some form of financial aid. To explore your financial aid options, please visit our Financial Aid page.

Traditional Undergraduate Programs (for In-Person Courses)

Academic Year Full-Time Tuition (Annual) Per-Credit Tuition
2025-2026  $22,540 $935
2026-2027 $23,890 $990

For a full list of fees, please visit our Tuition and Fees page.

Does WPU have any professional business partnerships?

WPU boasts a large network of industry partners, providing students with opportunities for internships, practical experience, and networking. Our digital marketing partners include the following organizations:

• 96.3 WAY-FM

• Anvil Media

• Digital Marketing Solutions

• El Programa Hispano Catolico

• Gravitate

• Green Fig

 • Hillsboro Farmer’s Market

• Latino Network

• NW & Associates

• Rvonet

• Technology of Oregon

• Urban Nature Partners

Is the BS in Digital Marketing accredited?

Warner Pacific University is accredited by The Northwest Commission on Colleges and Universities (NWCCU). WPU is also an educational member of the International Accreditation Council for Business Education (IACBE), located at 11960 Quivira Rd. in Overland Park, Kansas. Educational members have not yet undergone accreditation reviews and do not have business programs that are accredited by the IACBE. 

Discover Your Purpose With a Bachelor’s Degree in Digital Marketing

United under the university’s Christ-centered mission, WPU’s business programs create space for students of all cultural and professional backgrounds to take a purpose-driven approach to their career advancement. 

The BS in Digital Marketing degree program from WPU can help you gain the real-world knowledge and skills you need to support the digital marketing efforts of any organization across industries as it strives to meet its business goals and achieve long-term growth.

For questions about this program or its format, contact the admissions team at 800-804-1510, or fill out the form below.

Explore Related Programs

Bachelor of Science in Digital Media and Communications Bachelor of Science in Business Administration Bachelor of Arts in Business Administration (Online)

 

See All Business Programs

Questions?

Our School of Business faculty would love to hear from you.

Image of Dr. Ulf Spears, DSL, CAGS, M.Sc., BS

Dr. Ulf Spears, DSL, CAGS, M.Sc., BS

Dean of Business

Faculty
School of: Business
Phone: 503-517-1324
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