School: Business
Degree Type: Bachelors Degree | Minor
Format: In-Person
Student Type: Traditional Undergraduate

Do you have an eye for the future? Are you led by guts and data? Being human and compassionate? Flexible with a desire to learn?

You’ve just checked the boxes of a great digital marketer and a driver of change.

The B.S. in Digital Marketing is designed to enable you to understand all elements of marketing and how these elements help drive successful companies. As a future marketing leader, it is important to have a strong applied knowledge of the marketing function, as well as an understanding of how to employ marketing tools to work effectively and efficiently to achieve overall organizational goals. All undergraduate students pursue courses in marketing research, consumer behavior, marketing strategy, marketing management, social media & analytics, advertising and integrating marketing communications, among others. Students will study a variety of skills including search engine optimization (SEO), data analysis, email and social media marketing, customer relationship management, branding, visual marketing and digital strategy.

Warner Pacific Business faculty prepare you for the present and future challenges of a complex, dynamic, and increasingly global business world. The B.S. in Digital Marketing combines learning about the latest tools and concepts as well as applying them. Our students learn about current business disciplines and best practices through research, professional development, and internship experiences in digital marketing spaces. Students will have an opportunity to use what they learn in their junior and senior level coursework and apply it by helping digital marketing firms with their latest projects. All students in this major will be required to take at least one internship as part of their degree.

Students seeking a Digital Marketing degree learn how to be empowered ethical, confident, and savvy leaders who will use their knowledge to serve their communities and create something new, advocating for and enabling their clients to successfully share brands, messages, and sales efforts.

Students who earned this degree found professional positions as:

  • Digital Marketing Specialist
  • Digital Marketing Manager
  • Sales Representative
  • Sales Manager
  • Brand Specialist
  • Brand Manager
  • SEO Specialist
  • SEM Manager
  • Social Media Marketing Manager
  • Digital Marketing Content Developer
  • Email Marketer
  • Creative/Display Post Executive
  • Growth Hacker
  • Digital Marketing Strategist
  • ORM Manager
  • Digital Marketing Website Developer

Major Requirements Bachelor of Science (BS) in Digital Marketing

Degree Plans

(15 classes) Traditional Campus — Total Credits: 42
Prerequisites: Any Acceptable Math Requirement; Preferred Business Math or Statistics

Major Requirements: 42 credits

BUS 195 | Internship Preparation | 2 credits
BUS 223 | Introduction to Microsoft Office | 3 credits
BUS 261 | Org. Writing and Presentations | 3 credits
BUS 290 | Ethics, Social Issues, and Responsibility | 3 credits
BUS 394 | Research Methods & Applied Statistics | 3 credits
BUS 495 | Internship | 1-6 credits
COMM 250 | Introduction to Digital Media | 3 credits
COMM 381 | Social Media & Analytics | 3 credits
MKTG 242 | Marketing | 3 credits
MKTG 300 | Consumer Behavior | 3 credits
MKTG 342 | Marketing Management | 3 credits
MKTG 350 | Customer Relationship Management | 3 credits
MKTG 420 | Advertising & Public Relations | 2 credits
MKTG 425 | Integrated Marketing Communication | 3 credits

Elective: Take at least 3 credits from the following:
BUS 370 | Decision Modeling | 3 credits
BUS 430 | Global Marketing | 3 credits
BUS 479 | Selected Topics | 1-3 credits
COMM 265 | Web Design | 3 credits
COMM 310 | Writing Across Media | 3 credits
PSY 140 | General Psychology | 3 credits
PSY/SOC 350 | Social Psychology | 3 credits

Minor in Digital Marketing
19-20 Credits

BUS 290 | Ethics, Social Issues, and Responsibility | 3 credits
COMM 250 | Introduction to Digital Media | 3 credits
COMM 381 | Social Media & Analytics | 3 credits
MKTG 242 | Introduction to Marketing | 3 credits
MKTG 300 | Consumer Behavior | 3 credits
MKTG 420 | Advertising & Public Relations | 3 credits
BUS 495 | Internship | 1 credit (Or BUS 195 | Internship Preparation | 2 credits)


Our Business Department faculty would love to hear from you.

Dr. Ulf Spears
Interim Dean of Business

Digital Marketing Program Partners:

96.3 WAY-FM
Anvil Media
Digital Marketing Solutions
El Programa Hispano Catolico
Green Fig
Hillsboro Farmer’s Market
Latino Network
NW & Associates
Technology of OregonUrban Nature Partners

See all Business programs

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