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• BUS 195 | Internship Preparation | 2 credits
• BUS 223 | Introduction to Microsoft Office | 3 credits
• BUS 261 | Organization Writing and Presentations | 3 credits
• BUS 290 | Ethics, Social Issues, and Responsibility | 3 credits
• BUS 394 | Research Methods and Applied Statistics | 3 credits
• BUS 495 | Internship | 1-6 credits
• COMM 250 | Introduction to Digital Media | 3 credits
• COMM 381 | Social Media and Analytics | 3 credits
• MKTG 242 | Marketing | 3 credits
• MKTG 300 | Consumer Behavior | 3 credits
• MKTG 342 | Marketing Management | 3 credits
• MKTG 350 | Customer Relationship Management | 3 credits
• MKTG 420 | Advertising and Public Relations | 3 credits
• MKTG 425 | Integrated Marketing Communication | 3 credits

Elective: Select at least 3 credits from the following:

• BUS 479 | Selected Topics | 1-3 credits
• COMM 265 | Fundamentals of Web Design | 3 credits
• COMM 310 | Writing Across Media | 3 credits
• PSY 201 | General Psychology | 3 credits
• PSY/SOC 350 | Social Psychology | 3 credits

In order to earn a BS in Digital Marketing at WPU, you need to do the following:

• Complete all major course requirements and general education core course requirements with grades of at least C- in each course.
• Complete a total of 120 semester credits, including at least 40 upper-division credits (300-level and 400-level courses).
• Maintain a cumulative GPA of at least 2.0.

Check out sample four-year traditional and two-year transfer degree plans and the course catalog for more information.