Do you have an eye for the future? Are you led by guts and data? Being human and compassionate? Flexible with a desire to learn?

You’ve just checked the boxes of a great digital marketer and a driver of change.

Warner Pacific Business faculty prepare you for the present and future challenges of a complex, dynamic, and increasingly global business world. The B.S. in Digital Marketing combines learning about the latest tools and concepts as well as applying them. Our students learn about current business disciplines and best practices through research, professional development, and internship experiences in digital marketing spaces. Students will have an opportunity to use what they learn in their junior and senior level coursework and apply it by helping digital marketing firms with their latest projects. All students in this major will be required to take at least one internship as part of their degree.

Students seeking a Digital Marketing degree learn how to be empowered ethical, confident, and savvy leaders who will use their knowledge to serve their communities and create something new, advocating for and enabling their clients to successfully share brands, messages, and sales efforts.

A minor in Digital Marketing is also offered.

Degree Plans

B.S. in Digital Marketing
Major Requirements: 42 credits: 25 credits in residence, 21 credits total upper division.

BUS 195 | Internship Preparation | 2 credits
BUS 223 | Introduction to Microsoft Office | 3 credits
BUS 261 | Organization Writing and Presentations | 3 credits
BUS 290 | Ethics, Social Issues, and Responsibility | 3 credits
BUS 394 | Research Methods & Applied Statistics | 3 credits
BUS 495 | Internship | 1-6 credits
COMM 250 | Introduction to Digital Media | 3 credits
COMM 381 | Social Media & Analytics | 3 credits
MKTG 242 | Marketing | 3 credits
MKTG 300 | Consumer Behavior | 3 credits
MKTG 342 | Marketing Management | 3 credits
MKTG 350 | Customer Relationship Management | 3 credits
MKTG 420 | Advertising & Public Relations | 3 credits
MKTG 425 | Integrated Marketing Communication | 3 credits

Elective: Take at least 3 credits from the following:

BUS 430 | Global Marketing | 3 credits
BUS 479 | Selected Topics | 1-3 credits
COMM 265 | Fundamentals of Web Design | 3 credits
COMM 310 | Writing Across Media | 3 credits
PSY 140 | General Psychology | 3 credits
PSY/SOC 350 | Social Psychology | 3 credits

Upon successful completion of the program, graduates will be able to demonstrate:

• Proficiency in collecting and analyzing data to evaluate the effectiveness of social media and digital marketing strategies.
• Proficiency in developing, evaluating and optimizing web design and user experience.
• The ability to provide data driven solutions for the management of content in social media and online marketing campaigns.
• The ability to communicate complex data sets to both technical and non-technical audiences.

Minor in Digital Marketing
19-20 credits: 12 credits in residence, 9 credits upper division.

BUS 290 | Ethics, Social Issues, and Responsibility | 3 credits
COMM 250 | Introduction to Digital Media | 3 credits
COMM 381 | Social Media & Analytics | 3 credits
MKTG 242 | Introduction to Marketing | 3 credits
MKTG 300 | Consumer Behavior | 3 credits
MKTG 420 | Advertising & Public Relations | 3 credits
One of the following:
BUS 195 Internship Preparation (2) or BUS 495 Internship (1) | 1-2 credits